Coca Cola Slogans through the years

coca cola slogans

Welcome to our blog article on Coca Cola slogans! In this post, we have compiled a list of memorable slogans used by the iconic brand throughout its history. As Andy Warhol once said, “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest.” This quote emphasizes the universal appeal of Coca Cola. It also show the power of its slogans to captivate audiences from all walks of life.

A good slogan is no doubt very important for any brand, and Coca Cola understands this better than anyone. The right slogan can make a lasting impression and even become deeply ingrained in popular culture. Coca Cola has a rich history of creating slogans that have resonated with people worldwide. We are excited to delve into some of their most memorable ones.

If you’re looking for some cool and catchy slogans, you’re in the right place. In this article, we will take you on a journey through the captivating world of Coca Cola slogans. Get ready to discover the slogans that have stood the test of time.

History of Coca Cola slogans

Here is the complete history of coca cola slogans from 1886 till date.

1886 – Drink Coca-Cola

The very first slogan used by Coca-Cola is ‘Drink Coca-Cola’. It simply encouraged people to enjoy the refreshing taste of the cold drink that would soon become a global sensation.

1904 – Delicious and Refreshing

This slogan highlighted the delightful taste and thirst-quenching properties of Coca-Cola. It described this property of Coca Cola after it became very famous among the consumers.

1905 – Coca-Cola Revives and Sustains

Building on the brand’s reputation, this slogan emphasized the refreshing and energizing qualities of Coca-Cola. Also, this slogan positioned Coca Cola as a revitalizing drink.

1906 – The Great National Temperance Beverage

Coca Cola was announced as a temperance drink by the makers, meaning that it contained no alcohol. Moreover, it was the best choice for the people looking for such an alternative.

1917 – Three Million a Day

This slogan showcased the immense popularity of Coca-Cola by highlighting the staggering number of bottles consumed each day.

1922 – Thirst Knows No Season

This slogan emphasized that Coca-Cola could be enjoyed and provide refreshment regardless of the season.

1923 – Enjoy Thirst

Building on the concept of thirst as a positive sensation, this slogan encouraged consumers to embrace and enjoy their thirst, positioning Coca-Cola as the perfect solution.

1924 – Refresh Yourself

With a focus on personal rejuvenation, this slogan encouraged individuals to revitalize themselves with the refreshing taste of Coca-Cola, inviting them to replenish and invigorate their senses.

1925 – Six Million a Day

Building on the success of the previous slogan, this statement further highlighted the widespread popularity of Coca-Cola by emphasizing the staggering number of daily consumption.

1926 – It Had to Be Good to Get Where It Is

This slogan reflected the brand’s journey to success, suggesting that Coca-Cola’s exceptional quality and taste were instrumental in achieving its iconic status.

1927 – Pure as Sunlight

Emphasizing the purity of Coca-Cola, this slogan positioned the beverage as a natural and refreshing choice, aligning it with the positive qualities associated with sunlight.

1927 – Around the Corner from Everywhere

Illustrating the ubiquitous nature of Coca-Cola, this slogan highlighted the brand’s availability and accessibility, suggesting that a refreshing bottle of Coca-Cola could be found just around the corner.

1929 – The Pause that Refreshes

In the midst of the Great Depression, this iconic slogan offered a momentary escape from life’s challenges, inviting people to take a break and enjoy a refreshing Coca-Cola, providing a sense of comfort and relief.

coca cola slogans

1932 – Ice Cold Sunshine

This slogan evoked the sensory experience of enjoying a chilled Coca-Cola, comparing it to the invigorating and radiant qualities of sunshine.

1938 – The Best Friend Thirst Ever Had

Portraying Coca-Cola as a trusted companion, this slogan positioned the beverage as a reliable source of refreshment and satisfying thirst.

1939 – Thirst Asks Nothing More

This succinct slogan conveyed that Coca-Cola was the ultimate solution for quenching thirst, implying that once satisfied by a refreshing Coke, nothing more was needed.

1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola: This extensive slogan aimed to establish Coca-Cola as the go-to beverage for refreshment. This appealed to people from all walks of life and emphasizing its universal appeal.

1942 – The Only Thing Like Coca-Cola is Coca-Cola Itself

This slogan emphasized the unique and unparalleled nature of Coca-Cola, suggesting that no other beverage could replicate its distinctive taste and experience.

1948 – Where There’s Coke There’s Hospitality

Connecting Coca-Cola with the idea of hospitality, this slogan implied that the presence of Coca-Cola created a welcoming and hospitable atmosphere.

1949 – Along the Highway to Anywhere

Highlighting Coca-Cola’s association with travel and adventure, this slogan positioned the beverage as a companion for journeys, emphasizing its presence along the highways of life.

1952 – What You Want is a Coke

Direct and to the point, this slogan conveyed that Coca-Cola was the desired choice when it came to satisfying thirst and enjoying a refreshing beverage.

1956 – Coca-Cola… Makes Good Things Taste Better

Associating Coca-Cola with enhancing the taste experience, this slogan suggested that when paired with other foods and drinks, Coca-Cola elevated their flavors, making them more enjoyable.

1957 – Sign of Good Taste

Positioned as a symbol of discerning taste, this slogan implied that choosing Coca-Cola reflected one’s appreciation for quality and sophistication.

1958 – The Cold, Crisp Taste of Coke

Highlighting the sensory appeal, this slogan emphasized the invigorating and refreshing nature of Coca-Cola, particularly when enjoyed chilled.

1959 – Be Really Refreshed

Encouraging consumers to embrace a truly revitalizing experience, this slogan suggested that Coca-Cola went beyond mere refreshment, offering a deeply satisfying and rejuvenating sensation.

1963 – Things Go Better with Coke

Building on the idea of Coca-Cola enhancing experiences, this slogan conveyed that everything in life was improved when accompanied by a Coke, emphasizing its ability to elevate moments and bring people together.

1969 – It’s the Real Thing

Reinforcing Coca-Cola’s position as the genuine and original cola brand, this slogan emphasized the authenticity and unique attributes of Coca-Cola.

1971 – I’d Like to Buy the World a Coke

Part of the “It’s the Real Thing” campaign, this slogan resonated with the spirit of unity and harmony, symbolizing Coca-Cola’s desire to bring people together and spread happiness through its beverage.

1975 – Look Up America

Serving as a call to unity and optimism, this slogan encouraged Americans to have a positive outlook and embrace the shared values and aspirations that Coca-Cola represented.

1982 – Coke Is It!

This short and catchy slogan positioned Coca-Cola as the ultimate choice, conveying that when it came to cola, nothing else compared.

1986 – Red, White & You

Celebrating patriotism and the American spirit, this slogan positioned Coca-Cola as a quintessentially American brand.

1986 – Catch the Wave

Reflecting the energy and enthusiasm of the 1980s, this slogan encouraged consumers to embrace the excitement associated with Coca-Cola.

1987 – When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling

This slogan conveyed the emotional connection that people formed with Coca-Cola, suggesting that it became an integral part of their lives, evoking positive emotions and experiences.

coca cola

1988 – You Can’t Beat the Feeling

Building on the previous slogan, this statement reiterated the idea that the joy and satisfaction derived from Coca-Cola were unparalleled and irreplaceable.

1989 – Official Soft Drink of Summer

Emphasizing Coca-Cola’s association with summer and outdoor activities, this slogan positioned the beverage as the go-to choice for quenching thirst during the warm season.

1990 – You Can’t Beat the Real Thing

Reinforcing the authenticity and unique qualities of Coca-Cola, this slogan emphasized that nothing could compare to the genuine experience offered by Coca-Cola.

1993 – Always Coca-Cola

Reflecting the enduring appeal and global recognition of the brand, this slogan celebrated Coca-Cola’s unwavering presence in people’s lives, becoming a timeless and recognizable catchphrase.

2000 – Coca-Cola. Enjoy

This simple and straightforward slogan conveyed a message of enjoyment and encouraged consumers to savor the experience of drinking Coca-Cola.

2001 – Life Tastes Good

Capturing the pleasure and satisfaction of living life to the fullest, this slogan suggested that Coca-Cola enhanced the enjoyment of everyday experiences.

2003 – Coca-Cola… Real

Reinforcing the brand’s authenticity, this slogan emphasized that Coca-Cola was the real and original cola beverage, reinforcing its position as a trusted choice.

2005 – Make It Real

Encouraging consumers to embrace the genuine and authentic experiences that Coca-Cola offered, this slogan highlighted the brand’s commitment to providing real and enjoyable moments.

2006 – The Coke Side of Life

Conveying the idea that Coca-Cola was synonymous with positivity, happiness, and an optimistic outlook. This slogan positioned Coca-Cola as a source of joy and optimism.

coca cola bottle

2009 – Open Happiness

Focusing on the emotional aspect, this slogan invited consumers to experience the joy associated with opening a bottle of Coca-Cola. Not only this, the slogan encouraged people to embrace moments of positivity and shared experiences.

2016 – Taste the Feeling

Taking a more individualistic approach, this slogan invited consumers to connect with the multisensory pleasure satisfaction of drinking Coca-Cola.

2021 – Real Magic

The most recent slogan, “Real Magic,” highlights the brand’s ability to create a sense of wonder in everyday moments. This reinforces Coca-Cola’s position as a magical and uplifting beverage choice.


Throughout its history, Coca-Cola has demonstrated its adeptness in crafting compelling slogans that resonate with consumers worldwide. These powerful statements have not only encapsulated the brand’s essence but also been instrumental in shaping Coca-Cola’s identity.

As the brand continues to evolve, we eagerly anticipate the future slogans. These slogans will continue to captivate our hearts, reaffirming why Coca-Cola holds a special place in our lives. With each passing era, Coca-Cola’s slogans have stood the test of time, evolving alongside societal changes and maintaining their relevance.

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